Content strategy for B2B publishers and content teams.
BlueArticle plans and writes content around real buyer questions for B2B publishers and content teams. Work is researched by people and delivered in the format your team already uses.
A practical checklist covering accuracy, process and results…
A list of providers with features and pricing…
Where we focus
BlueArticle is a B2B content studio working with B2B publishers and content teams. Most clients start with one service and add others.
Content strategy
Content that sales teams actually use.
We plan and write articles, guides and comparison pages around the questions buyers ask before they talk to sales, and build them so they rank and get shared internally.
- ✓ Topic and keyword plans
- ✓ Long-form guides
- ✓ Sales-enablement pieces
How it works
Audit
Where you stand today and what's holding you back.
Prioritise
The changes with the most impact first.
Execute
Content, technical and outreach work.
Measure
Visibility and enquiries tracked over time.
How every program runs
Simple rules we follow on every engagement.
Compliance built in
CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.
No long lock-ins
Programs run month to month once the first phase is complete.
One point of contact
A named program lead who knows your account.
Who this is for
Common questions
How is AEO or GEO different from SEO?
SEO targets ranked results. AEO and GEO aim to have your content quoted as the answer in search features and AI tools. The work overlaps, but the content structure and measurement differ.
How long before we see changes?
Technical fixes can show quickly; content and citation work usually builds over several months. We report progress monthly.
Do you write the content?
Yes. We plan, write and optimise it, and you approve everything before it's published.
Let’s plan your next program
Send a short brief and a person will reply with ideas and next steps.